ChristmasVille Welcomes Gracie Waldrop as the New Executive Director of ChristmasVille


ChristmasVille, the beloved annual festival celebrating the magic of the holiday season in Rock Hill, is excited to announce Gracie Waldrop as its new Executive Director. A Rock Hill native with a passion for community engagement and event planning, Waldrop brings a wealth of experience and enthusiasm to her new role.

With a Master’s Degree in Business and Non-Profit Management and over a decade of experience in Travel & Tourism, Event Planning, and Marketing, Waldrop is well-equipped to lead ChristmasVille into its next chapter. As a seasoned Travel Advisor and Content Creator, she is eager to showcase Rock Hill’s unique charm and the diverse offerings of its local businesses to visitors from near and far.

Waldrop’s connection to ChristmasVille runs deep, rooted in fond memories of participating in Christmas activities in Old Town long before the festival’s inception. Her favorite ChristmasVille memory involves crafting holiday treasures in the old bank vault, a testament to her lifelong love for the festive spirit that permeates the event.

“I’m thrilled to be part of the ChristmasVille team and to have the opportunity to contribute to the tradition that holds such a special place in my heart,” says Waldrop. “One of my favorite things about ChristmasVille is seeing people walking around Main Street, immersed in the magic and nostalgia of the Christmas season with their loved ones. I look forward to working with our community partners to create memorable experiences that will continue to bring joy and wonder to Rock Hill for years to come.”

As Executive Director, Waldrop will lead efforts to expand ChristmasVille’s reach, enhance visitor experiences, and foster partnerships that support the local economy and community. Her vision and expertise promise to elevate the festival to new heights while preserving the cherished traditions that have made it a beloved Rock Hill tradition.

For more information about ChristmasVille and upcoming events, visit

About ChristmasVille: ChristmasVille is an annual holiday festival held in Rock Hill, South Carolina, that celebrates the joy and magic of the holiday season. The festival features a variety of activities, including live performances, art exhibitions, holiday markets, and festive decorations throughout the city. Now operating as an independent 501(c)(3) organization, ChristmasVille remains committed to creating an enchanting experience for the community and visitors alike.


Winner of four Southeast Festival and Events Association 2023 Kaleidoscope Awards.


Event Photography

By attending ChristmasVille, you understand and agree that your photograph or image may be taken in any public place. You further grant permission and consent to ChristmasVille Rock Hill to use any such photograph, video, or image for any reasonable purpose, including promotion of the festival.